Pay-per-click
Search Engine Marketing
Charlwood eMarketing provides pay-per-click search engine marketing
for generating business leads. Pay-per-click search engine marketing
is a performance-based method of guaranteeing a return on investment
from your search marketing program. Since over 2/3rds of Internet
users research products and services online using search engines,
this is one of the most effective methods for generating a large
volume of pre-qualified sales leads for your business.
Pay-per-click search engine marketing will allow you to guarantee
your return on investment by fixing the cost that you pay for
each unique visitor to your website. For example, if you know
that 2% of unique visitors to your website will make a purchase
(your conversion rate), and we determine that your cost per click
will be $0.50 (CPC) for a pay-per-click search engine program,
then you will know that your cost per sale will not exceed $25
(50 visitors for every 1 sale, and $0.50 per visitor is $25).
As long as your profit margin per sale is greater than your cost
per sale, your ROI will remain positive.
Pay-per-click search engine marketing is by no means meant to
replace web page content optimization and submissions, which we
suggest your webmaster should continue to manage, but should complement
it. In fact, we are resellers for the Internet's leading web page
optimization software tool - WebPosition
Gold2. See below to better understand the features and benefits
of pay-per-click search engine marketing versus web page submissions.
| Benefit |
Pay-per-Click
Program |
Web
Page Submissions |
| Lead Time |
Listings live within 24
hours to 5 business days depending on the web site. |
1 to 6 months for pages
to be listed, assuming properly coded pages and a sufficient
# of inbound relevant links. |
| Placement Guarantee |
Yes. Page 1 top 3 listing
guaranteed assuming page content URL's are relevant to the
associated approved search terms. |
No guarantee that a search
engine will send a "crawler" to visit your submitted
page. |
| Web sites |
Google, Yahoo, MSN, AOL,
Lycos, AltaVista, Earthlink, and Sympatico. |
No listings are guaranteed
- depends on page content, inbound links, directory placements,
competition for search term/site. |
| Cost |
$0.10 to $5.00 per click
($1,000 US minimum test) depending on industry, search term
& competitive set. We offer a month to month contract
cancelable at any time. |
Usually requires a set-up
free plus a 3 to 6 month contract at $1,000 to $5,000 US per
month for page coding/optimization & ongoing submissions. |
3 Step Process For A Pay-per-click Search
Program:
1) Determine Keywords & Ad Copy
First, we will work with you to recommend 25 to 30 relevant search
terms based on your objectives. We do this by sending you a report
which outlines actual search traffic for related search terms
for your industry or product category which were generated from
leading search engines such as Google and Yahoo during a previous
month. This will allow you to determine the most relevant and
frequently searched terms which are most important for your business.
This report will also show you the average cost per click for
this set of search terms, so that you know how many unique clicks
or visitors your budget will afford (the minimum test campaign
is $1,000 US over 4 weeks).
We will also provide recommended ad copy for your search engine
listings, based on our experience with past search engine campaigns,
in order to best pre-qualify visitors to your website. You only
pay for unique clicks (not impressions) actually delivered to
your website after one of your search terms is typed into the
search engine and your ad listing is displayed. All participating
search engines have robust security measures in place which do
not allow multiple clicks from a single user.
2) Listing Submissions
Once we have received your approval on your group of
relevant search terms, their corresponding landing page URL's,
the average cost per click (CPC) amount and your agreed ad copy,
we will submit your listings to the top 8 search
engines which provide over 90% of all available search engine
traffic. Those sites will include; Google, Yahoo, MSN, AOL, Lycos,
AltaVista, Earthlink, and Sympatico. Based on your budget, top
3 listings on page 1 of these search engines are guaranteed within
5 business days for approved search terms (search engine editors
may occasionally disapprove listings based on content or other
criteria).
3) Ongoing Optimization & Reporting
An initial search term activity report will be provided after
1 week of being live, which will outline unique clicks and CPC
rates for each approved search term and provide an opportunity
for any changes required to your campaign such as adding or deleting
search terms based on traffic and performance. Monthly reports
outlining pay-per-click activity and expenditures on a CPC basis
will then be provided on an ongoing basis.
Contact us for a specific
pay-per-click search engine marketing recommendation and quote.
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